Visit James Brehm & Associates at Sensors Conference & Expo in San Jose, CA!

James Brehm & Associates’ own James Brehm and David Houghton will be moderating several panels at this year’s Sensors Expo & Conference which will be held June 27-29 at the McEnery Convention Center in San Jose, CA. Particularly relevant to IoT, the sensors industry enables IoT-technological progress and innovation by providing increasingly sophisticated, powerful, and economical sensor technology. The sensors industry has been a major driving force behind IoT development and proliferation.

Come see us at the Sensors Expo & Conference to discuss IoT solutions as well as challenges and problem-solving strategies on the IoT Ecosystem stage located on the Expo floor.

IoT Q1 Performance Analysis

IoT's outlook has been favorable this year, with most firms showing healthy growth in revenue and other key performance indicators.

This latest issue of A Deeper Connected Conversation contains an in-depth analysis of Q1 results and a review of market activity (e.g., new network deployments, partnerships &/or alliances, new product &/or service announcements). 

Click HERE to read this latest issue of A Deeper Connected Conversation.
For more information, please contact us at info@jbrehm.com.

Attend San Antonio's first IoT Summit, the EPIcenter's IoT: A Connected World

2020 is going to be an incredible year-- the number of IoT-connected devices by conservative estimates will have reached into the tens of billions. Always outpaced by its own hype, real change never happens as quickly as people advertise it's going to happen, but almost always happens faster than people prepare for it to happen. 

San Antonio's first IoT summit, IoT: A Connected World, will be hosted June 1 by the EPIcenter, and it will bring together IoT industry professionals, utility experts, and city officials for the purpose of sparking more robust discussion about planning for the tides of technological change.

EPI is an abbreviation for "Energy, Partnerships, and Innovation", which represent the core of the center's strategy to become a world-class meeting space for energy innovation and entrepreneurial incubation. Hoping to grow from the ground up, the center plans to engage local businesses and technology communities.

For more information about the speakers that will be featured and about how to register, click HERE

A Deeper Connected Conversation: With IoT - Engage the Silent, Work with the Delays, and Keep Your Eyes on the Prize

It's natural to approach the New with some hesitation, but IoT is worth the investment. All-too-often members of industries that need IoT & M2M solutions, resist and avoid participating in discussions about IoT & M2M because they regard it as foreign and irrelevant. This cultural resistance needs to be worked over and overcome. 

In this latest issue of our newsletter, A Deeper Connected Conversation, we examined the issue of cultural resistance to IoT and how it might be addressed. We also checked in on the progress being made in Europe with the European Commission's new Radio Equipment Directive (RED), and discussed IoT's promise in the BHPH market. 

To read our latest issue, click here.

For more information, please contact us at info@jbrehm.com.

Do Industrial Companies Speak IoT? Musings from the Road

By: Bill Brehm

Do we need to start talking business impact and use case and quit talking IoT?  That is the question I have been pondering for the last couple of weeks. 

I just got back from attending CON EXPO/ CONAGG (the largest trade show in the US for the construction industry) and ENTELEC (a tradeshow for the energy, telecommunications, and electrical industries). While there I was able to talk to companies like GE, Terex, CAT, Deere, Komatsu and others. At both of these two shows I noticed something very troubling for those in the IoT industry. IoT, the buzzword that has long outgrown buzzword-status and begun to mature and grow into a much more formidable role, was absent. Despite the fact that IoT is becoming an integral part of business and enables many of the solutions that enterprises are looking for, few people outside the industry talk about it. I noticed people talking connecting their solutions, big data, SCADA, telemetry, GPS, and other terms, but the key bringing them all together is IoT.  

So, I asked myself, is it time for the industry to start talking about the wins we have? 

Is it time to start showing our use cases, and solutions and quit trying to focus on the buzzword?

Isn’t it about time we talk about Measurable ROI, definitive impact, business transformation, new economics, disrupting the status quo…? 

It is all about how we get data to where it can be used that makes this revolution pertinent. The thing that will make enterprises move forward in this ever-expanding technical revolution is their ability to partner with the right people to generate a solution that helps them save money, make money, maintain compliance, or create total business transformation. If business leaders don’t know where or who to look for to get the solution, the revolution will stall, and all the wins of the past few years will have been for nothing.

That’s my two cents, what do you think?

The Dynamics Behind Telit’s New CMO Pick, SAP’s Former VP Shawn Reynolds

By: James Brehm

In a surprising turn of events, Telit has brought SAP’s Shawn Reynolds onboard to act as its new CMO. In his new position, Reynolds will direct Telit’s global marketing strategy, manage brand awareness, and develop global programs for driving success of its IoT-related products and services. Jack Indekeu, Telit’s now-former CMO, has formally stepped down from his position and will remain in a reduced capacity to make sure that the transition occurs smoothly. Afterwards, he will move to the beach and spend his days surfing and generally living the life of a beach bum.

Although Reynolds was a key figure in the development of SAP’s go-to-market strategy and—as a former global VP and IoT marketing head—has accumulated an extensive amount of experience in executive-level and marketing leadership positions, Reynolds remains a surprising choice because his newly-previous company, SAP, is still establishing its IoT strategy.

If IoT were a playground—young and full of possibility—then SAP would be one of the lil ’un’s. In a young place, SAP is younger still. In the recent years that IoT began to mature, SAP noticed and formed the following goals several years ago: (1) to become a major seller of the “shovels & picks” of the data-and-services economy that will be built around IoT, (2) to become a major provider of the back-end infrastructure as-a-service needed to make M2M/IoT possible.

Outside of the IoT, SAP is a well-established market leader in enterprise applications and analytics software and a leading Cloud enterprise company, to boot. It’s the world’s third largest software company, and spanning dozens of industries internationally, had revenues totaling $23.7B in 2016. That’s 64 times Telit’s 2016 revenues which totaled $370M.

Telit isn’t small potatoes, either. Especially in the M2M/IoT space. One of the fastest growing M2M companies in the industry, Telit is also one of the world’s largest M2M module suppliers and is a global leader in IoT-enablement, offering a broad portfolio of products and services for customers. Currently transitioning from being a hardware-provider to being a solutions-provider, Telit takes a horizontal approach to maximize its presence in the IoT market and provides a one-stop-shop for modules, connectivity, and platforms for customers.

SAP and Telit are well-matched and have been collaborating for years on driving IoT-centered transformations. In May 2016, Telit and SAP announced a partnership to license and resell Telit’s deviceWISEIoT platform. With Telit’s connectivity management expertise and SAP’s HANA platform (which was first released in 2010) combined, the two companies expect to successfully operate across a variety of different verticals.

SAP’s and Telit’s being well-matched may not guarantee that Reynolds was made for this position, but it certainly doesn’t hurt.  In fact, the SAP-Telit partnership and Telit’s choice of Reynolds speaks to the IoT space, itself, in that it is just one connection among many likely and unlikely connections that are being formed between devices, ideas, corporations, and people. We are watching the ecosystem form--today. And as it takes and gives shape, equally, this is exactly what it looks like.

Questioned on his opinion of Telit, Reynolds responded optimistically saying that, together with their customers, Telit would be a reckonable force that would profoundly affect way the entire world lives, works, and plays. 

We agree, but remain curious to see how Reynolds handles his new position as CMO--a position that plants him decidedly deeper into the IoT-jungle. What will he grow and what fruit will it bear? Welcome to the Real IoT, Shawn!

How Did Small Cap Firms - Alarm.com, USA Technologies, MiX Telematics, & Control4 - Do Last Year & What Does That Mean to Us Today?

This latest issue of A Deeper Connected Conversation contains small cap firm company profiles, reviews of each firm's activities and business performance in 2016, and interpretations as to what their future prospects will be and what future outlooks they can expect to have. (Small cap firms are defined here as having a market cap < $2B.) 

Click HERE to read the full issue.

How Might Connected- & Autonomous-Vehicles in an ITS Change the Shape Future Roads Take?

By: Consuelo Azuaje

At this year’s Enterprise IoT Summit, Dave Sparks revealed how transportation and logistics will change as M2M and IoT technologies become steadily more integrated into our road-infrastructure and lead us—inevitably—to an Intelligent Transportation System (ITS). A Senior Research Scientist at Texas A&M’s Transportation Institute, Sparks believes the majority of today’s transportation issues—fundamentally concerned with either safety or mobility—could be solved in the future by an ITS. A future ITS will include both connected vehicles (CVs) and automated vehicles (AVs) and will possess the potential to improve traffic safety and automate traffic law enforcement. Ultimately, that would produce savings at multiple levels of government and free governmental branches to focus resources on other demands.

According to Sparks, there are two types of players in the transportation ecosystem. Primary players are motorists, vehicles themselves, and road-infrastructure owners (on-road), while secondary players are insurance and construction companies involved in concomitant transportation operations (enabling and support, behind-the-scenes).

Sparks also maintains that the six key areas of CVs and AVs in the future ITS will be:

(1)    Policy Regulations & Public Awareness—In the future of ITS, policy regulations will have to change along with the morphing/evolving transportation landscape. For example: as AVs and CVs become increasingly popular on the road, so, too, will the practice of platooning AVs and CVs used for transport into fleets with one lead driver. Such a drastic change in they way we transport goods might very well lead to new regulations regarding lane use, making the left lane exclusive to platooned fleets of rubber-tired transport.

(2)    In-Vehicle Systems—Perhaps set to Moore’s furious drumbeat, emerging technologies used for in-vehicle systems (e.g. sensors, communications) have marched forward at a breathless rate. The tools future engineers and have in their kit will do more than shape the architecture of a future ITS—they will furnish it.

(3)    Communications and Data Sharing—These technologies include vehicle-to-everything (V2X), dedicated short range communications (DSRC), and cellular emerging technologies (especially 5G).

(4)    Road Readiness—Having been developed around human driver behavior to prioritize human safety, road readiness standards necessarily inform road design and construction and literally define our road landscape. Today, the road is occupied almost exclusively by human drivers, but in due time, as more and more AVs and CVs begin to enter the the landscape, those standards will have to undergo adjustment. For example: the standard driving lane width today (12 feet) nearly doubles the average width of an SUV (6.5 feet); while that kind of breadth might well suit the average width of a commercial vehicle (8.5 feet), the overwhelming majority of vehicles on the road today are passenger, not commercial, vehicles. Driving lanes have been designed to be this wide to accommodate for drivers and their distinctly human tendency to “drift” while on the road. Because they wouldn’t drift anywhere nearly as much as we do, AVs won’t require as much lane space and so a future road landscape where AVs dominate would likely feature much narrower lanes.

(5)    Standards—They are and will continue to be necessary because they give different professionals in the market shared expectations when discussing and negotiating technology development and implementation.

(6)    Procurement—This is a time-consuming process for road-infrastructure owners (which are typically local and state government agencies. Encumbered by layers of unnecessary bureaucracy, it’s not unusual for road-infrastructure technology development to outpace the procurement process at such a rate that project quality is often risked to obsolescence by Moore’s Law. There’s still a bunch of work that needs to be done in this space to expedite the procurement process.

How will M2M/IoT fit into a future transportation landscape governed by an ITS? Although, traffic management systems have traditionally used SCADA to collect data (e.g. traffic flow), new M2M/IoT technologies applications are becoming increasingly prevalent and vastly improving data collection. The universal question asked in this space is: what is the return on this investment? The answer: vastly improved data collection has already begun to translate to increased revenues via improved toll fee and parking fine collection, improved traffic flow for emergency vehicles and passenger vehicles, alike, as well as more effective parking law enforcement.

Numerex and STE Partner up, Land Multi-Year Asset Tracking Deal with FEMA

By: Consuelo Azuaje

Finally!  Some good news on Numerex.  After more than a year of declining revenues, senior management turnover, and problems refinancing its debt obligations, the Atlanta-based company has announced a significant and meaningful win. On March 31, 2017, the Federal Emergency Management Agency (FEMA) jointly granted partners IT services-provider Software Tech Enterprises (STE) and Numerex a multi-year asset tracking deal.

With their strengths combined Numerex and STE will be able to provide satellite tracking systems to FEMA, enabling the government agency to maintain real-time visibility of tens of thousands of critical pieces of in-field, disaster-relief equipment and materials when cellular connectivity is compromised. Empowering FEMA to maintain real-time asset tracking would make the agency more effective at preserving human life in times of crisis.

Numerex believes that the multi-year agreement with FEMA and its ongoing partnership with STE will open the door for future growth opportunities into Other Federal Agencies, Non-Governmental Organizations, other local government agencies—such as state government—and even the private sector.

When asked for thoughts on the deal, Numerex’s Enterprise IoT-VP, Marc Hoffman, had this to say: “[We] are pleased to maintain this highly successful program in partnership with STE with the critical mission of providing vital supply chain visibility to FEMA and other emergency response stakeholders. Our platforms and technologies are optimized to perform reliably in the most challenging disaster environments and we are proud to support our nation’s first responders.”

STE President and CEO, Dwayne Jackson said that he felt their teams’ “unique systems expertise and extensive experience managing government technology services enable this best of class asset tracking program. We are excited about working Numerex and look forward to expanding our partnership in the future.”

While the agreement with FEMA is a step in the right direction, Numerex needs to demonstrate that it is reemerging as a serious contender to win these types of deals that deliver complex and critical IoT solutions to the market.  The FEMA deal should help to improve the company’s battered marketplace perception and prove that its strategy to address financial and operational challenges is working and moving the company forward.